Untitled Interactive wins at Campaign India DigitalCrest Awards

Untitled Interactive was awarded the best in Mobile Apps category at the Campaign India DigitalCrest Awards held in Mumbai. The award, one of the highest honours for digital advertising & creativity awarded the Mangaldeep Devotional Mobile App over other contenders. The Mangaldeep Devotional Mobile App is available in 9 languages including 7 regional languages. The app includes content for various Hindu traditions from pujas, mantras, stories & more and has more than 5 lakh downloads.

“The app and its unique content are a way forward in empowering the current generation with regards to the Indian culture and practices. In an age where everything is available online, finding credible information regarding religion is difficult. The Mangaldeep App with content from credible sources such as pundits, pujaris & authors makes it easy for users to refer and gain insight about the Hindu religion & culture.” Said Mr Arjun Krishnan, partner at Untitled Interactive.

The company’s latest with its prowess in AI based systems is developing systems that help brands serve curated content to users basis their online persona. “The current content ecosystem around apps & information is currently like a lavish buffet, with all content available. Even with networks like YouTube & Facebook, the content is basis their recent behaviour & not their persona. The latest level of AI based content apps will be able to tailor content basis the user’s persona. The concept is vastly different from many systems who promise a ‘tailored experience’. Our new AI systems are in collaboration with Google AI technologies developing apps that can curate brand content and insertions basis a user’s digital persona, giving maximum recall & ROI.” says Srinath Sheshadri, lead AI developer at Untitled Interactive.

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